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CRi World-Recruit

Practical research that can help universities increase the number of qualified international applicants & improve their yield rate

Canada is falling behind in the competitive arena of international student recruitment.

The lack of a coordinated national-provincial strategy on international recruiting may be partly to blame for Canada’s prospects.

But a recent CRi study reveals that some of the university recruitment processes currently in place are also to blame. CRi’s work over six years has confirmed that how a school interacts with applicants can clear the path – or build the barriers – to a successful offer of admission.

CRi World-Recruit can improve a university's international recruiting in two critical ways:

Immediately – Assess existing recruitment and admissions practices to identify Best Practices and urgent areas needing improvement that, if addressed, will remove sources of friction and eliminate information and service gaps.
Medium-term – Provide compelling data to support the call for a national marketing strategy based on greater cross-institutional cooperation and improved support from the private and public sectors.

Key benefits to the university

Practical recommendations to bring about meaningful improvements

CRi World-Recruit is customized to each university's unique recruiting environment to identify practical ways to increase the yield rate of its most desirable international applicants through improvements in the admissions process.

> Easy implementation

The university's time commitment is minimized through CRi's turnkey approach. CRi handles all aspects of the research program including instrument development, contact with respondents, data collections, analysis, and presentation of the results.

> Clear focus on key audience needs through effective segmentation

Through CRi's ability to generate actionable information about key applicant segments, universities has the option of focusing on the needs of applicants who best fit their enrolment strategy and allocating resources more efficiently to serve their needs.

> Cost effective
The investment required for a CRi World-Recruit survey of a university's accepted international applicants is easily recovered through the improvements in the yield rate that comes about from implementing the study's recommendations.

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