CRi in Media

CRi identifies and prioritizes ways to improve marketing and sales activities that target ad purchasing decision makers and influencers in magazines and other print media:

Buyers & senior influencers in ad agencies and marketing executives in client organizations

• CRi identifies ways to reduce subscriber churn through the identification of the “right” subscriber profile, allowing for better targeting during prospecting and lower churn in the short and medium term.

Subscribers and newsstand purchasers

• CRi is entirely web-based: you can gather feedback from groups of 300 to 300,000 with little impact on cost.

CRi offers turnkey implementation from research design and instrument development through to analysis and report presentation. Your time investment is limited to the initial briefing and ongoing approvals.

CRi is completely customized to your publication’s unique challenges and specific industry sector. The recommendations that flow from CRi are precise to your publication and accurately position it in its competitive environment.

CRi’s analysis focuses on action — concrete ways to improve your publication’s marketing and sales operations and get a better return on your investment.

Contact us to discuss how CRi can help you improve an existing program or process.
Programs CRi has helped improve
What our clients have to say about CRi