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Home > Media > Audiences & Applications |
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Programs CRi Has Helped to Improve
Get Inside the Advertising Purchase Decision
Buyers and senior influencers in ad agencies & marketing executives in client organizations
- Advertising purchase drivers
Identify and prioritize media attributes (audience, visibility, targeting, sales force, etc.) that drive ad purchase decisions for each segment of the target audience involved in the decision
- Competitive risk and opportunity mapping
Define competitive landscape from ad buyers’ and marketing executives’ perspectives and situate sector publications within it to determine competitive risks or opportunities
- Agency satisfaction segmentation
Identify key differences in purchasing drivers between agency personnel categories such as media buyers and senior marketing strategists
- Sales and marketing strategies
Identify priority areas for continuous improvement of sales and marketing activities to key target groups
- Marketing opportunities
Analyze strengths and weaknesses of all sector publications to identify opportunities for effective marketing tactics
- Measure brand strengths & weaknesses
Evaluate impact of brand perceptions on overall satisfaction and purchasing.
Client industry sector segmentation
Identify key differences between client sectors (food, auto, financial, etc.) that impaction satisfaction and purchasing drivers.
Benchmarking and change measurement
Establish benchmarks and measure significant performance changes over time
Get Inside the Subscription Renewal Decision
Subscribers and Newsstand Purchasers
- Current Subscriber Satisfaction Drivers
Identify and rank drivers of subscriber satisfaction with a single publication and across a competitive marketplace.
- Engagement Drivers
Define drivers of reader engagement for both long term subscribers as well as newsstand purchasers to identify messaging directions for attracting additional subscriptions and sales
- Reduce Subscriber Churn
Develop a profile of the “right” subscriber prospect based on usage and satisfaction data gathered from existing loyal subscribers to allow for better prospecting and ultimately, lower churn
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