"If our sales team asked advertisers what would increase their bookings, they’d say lower rates. But we were looking for a technique that could find out what drives overall value for advertisers, considering all the aspects — other than price — that have a benefit to our ad clients."

"We believed that our management strategy was on track, but we lacked concrete feedback. Now we have the confidence to set rates according to our true value, because our advertisers have told us we do most things better than anybody else."

"A business like ours has limited ways to figure out how we fit in the marketplace. CRi has proven to be better than conventional research for this purpose. It's more customized to our needs—and less expensive than we had imagined! On the whole, CRi has been an extremely good value."

"More conventional research might have led us to believe that some things are more important than they really are. Some people say 'x' is important, but when it doesn't correlate with their purchasing behavior, then they really don't mean what they say.”

"From our point of view, the time-consuming things were generating the contact list and fine-tuning the questionnaire. The rest was invisible."

"I can't recall when we last contracted a piece of research that was such good value for money."