Is it time to go outside your traditional ways of studying your recruiting performance?
The traditional approach to check recruitment performance is to survey applicants or students.
But, whether you survey applicants who declined, those who received an offer or students who actually registered -- you’re always looking inside the process.
What’s attractive about this particular study is its ability to help you look outside the classic recruitment process and see how what is happening there affects what goes on inside the process.
If you’re just studying the prospects who decide to make contact with you, you’re missing a large number of potential students: the ones who never consider or touch your school
You can’t recruit a student who doesn’t know you exist
You won’t make an offer to a student who didn’t apply.
It’s hard to convince a student to consider you when they already have their eye on your competitor.
You can’t fix the misconceptions or market gaps around your school unless you know what they are and where they occur.
It’s really 5 studies in one: a multi-faceted look at your performance at every step of the recruitment funnel.
Cross-Application Analysis: where the prospects who say they will definitely apply to your school will also definitely apply.
Competitive analyses (Your strengths, weaknesses, threats and opportunities)
Your performance compared to the average performance of all 50 schools
Your performance compared to the aggregate performance of 3 competitors you choose
Your performance compared to the performance of each of the 3 competitors you selected
Conversion funnel performance (nationally + 2 regions you select)
How your school compares to the average performance of the 50 schools studied
How your school compares to the aggregate performance of 3 competitors you select
How your school compares to each of the 3 competitors you selected
What subscribers to a recent syndicated study of undergrad business schools have to say:
Study was very helpful on a number of dimensions – confirming our thinking regarding our positioning & our competitors & providing insight to some areas in particular to review for improvement or to be mindful of in terms of competitive positioning.
― Recruitment director
Really appreciate the work; you gave us interesting insights about needed changes that we will benefit us.
― Dean of Business
It’s great to have this report. It will change how we approach our work.
― Associate Dean, Enrolment
Thank you for today’s presentation (& research). Lots to chew on as well as some clear messaging about how we present ourselves to prospects.
― Vice Provost Planning
50 Universities to be included in the study*
* A school can subscribe at one of three points in the execution of the study: before it goes live, once it’s live and after it is closed. The subscription cost increases as we move from pre-launch to post-closure
Mount Saint Vincent
Saint Francis Xavier
What the report delivers
Why take post-secondary studies?
College or university?
Drivers of student seriousness
Program of interest
Awareness level of each school studied: nationally & by region
Schools prospects would consider
Drivers of the decision to apply
Schools that prospects would likely or definitely accept an offer
Drivers of the decision to accept
Top competitors: the schools where your applicants also apply
Your Best Practices & Priority Actions mapped
Strengths & weaknesses mapped side-by-side with 3 competitors you select + top threats & opportunities
Your performance in the recruitment conversion funnel at every gateway nationally & regionally: Awareness, Engagement, Discovery, Commitment, Registration
Your performance in the conversion funnel compared to your selected competitors, nationally & regionally
Key issues for serious consideration
3 practical recommendations to improve your performance
39 Canadian universities, 360+ research projects
We must be doing something right!
CRi offers a range of research and consulting services to address many of the challenges in post-secondary education:
Improving campus culture
Delivering quality services
Engaging students and employees
Analyzing markets and competition
Raising the effectiveness of courses with online learning
For more information about our services, contact Kirk Kelly or call 514-488-7987