Is it time to go outside your traditional ways of studying your           recruiting performance?

 
  • The traditional approach to check recruitment performance is to survey applicants or students.

  • But, whether you survey applicants who declined, those who received an offer or students who actually registered --  you’re always looking inside the process.

  • What’s attractive about this particular study is its ability to help you look outside the classic recruitment process and see how what is happening there affects what goes on inside the process.

If you’re just studying the prospects who decide to make contact with you, you’re missing a large number of potential students: the ones who never consider or touch your school

 

  • You can’t recruit a student who doesn’t know you exist

  • You won’t make an offer to a student who didn’t apply.

  • It’s hard to convince a student to consider you when they already have their eye on your competitor.

  • You can’t fix the misconceptions or market gaps around your school unless you know what they are and where they occur.

The research mimics the decision gateways a prospect passes through on their way to choosing a school to attend.

The research mimics the decision gateways a prospect passes through on their way to choosing a school to attend.

It’s really 5 studies in one: a multi-faceted look at your performance at every step of the recruitment funnel.

Cross-Application Analysis: where the prospects who say they will definitely apply to your school will also definitely apply.

Competitive analyses (Your strengths, weaknesses, threats and opportunities)

  • Your performance compared to the average performance of all 50 schools

  • Your performance compared to the aggregate performance of 3 competitors you choose

  • Your performance compared to the performance of each of the 3 competitors you selected

·Your performance vs 3 competitors you choose

·Your performance vs 3 competitors you choose

 

Conversion funnel performance (nationally + 2 regions you select)

  • How your school compares to the average performance of the 50 schools studied

  • How your school compares to the aggregate performance of 3 competitors you select

  • How your school compares to each of the 3 competitors you selected


What subscribers to a recent syndicated study of undergrad business schools have to say:

Study was very helpful on a number of dimensions – confirming our thinking regarding our positioning & our competitors & providing insight to some areas in particular to review for improvement or to be mindful of in terms of competitive positioning.

― Recruitment director

 

Really appreciate the work; you gave us interesting insights about needed changes that we will benefit us.

― Dean of Business

 

It’s great to have this report. It will change how we approach our work.

― Associate Dean, Enrolment

 

Thank you for today’s presentation (& research). Lots to chew on as well as some clear messaging about how we present ourselves to prospects.

― Vice Provost Planning

50 Universities to be included in the study*

* A school can subscribe at one of three points in the execution of the study: before it goes live, once it’s live and after it is closed. The subscription cost increases as we move from pre-launch to post-closure 

  1. Acadia

  2. Alberta

  3. Bishop’s

  4. Brandon

  5. Brock

  6. Calgary

  7. Cape Breton

  8. Capilano

  9. Carleton

  10. Concordia

  11. Dalhousie

  12. Guelph

  13. Kwantlen

  14. Lakehead

  15. Laurentian

  16. Laurier

  17. Lethbridge

  18. MacEwan

  19. Manitoba

  20. McGill

  21. McMaster

  22. Memorial

  23. Mount Allison

  24. Mount Royal

  25. Mount Saint Vincent

  26. Nipissing

  27. Ottawa

  28. Queen’s

  29. Regina

  30. Ryerson

  31. Saint Francis Xavier

  32. Saint Mary’s

  33. Simon Fraser

  34. Thompson Rivers

  35. Toronto

  36. Trent

  37. U PEI

  38. U Saskatchewan

  39. UBC

  40. UFV

  41. UNB

  42. UNBC

  43. UOIT

  44. Victoria

  45. VIU

  46. Waterloo

  47. Western

  48. Windsor

  49. Winnipeg

  50. York

What the report delivers

  • Why take post-secondary studies?

  • College or university?

  • Drivers of student seriousness

  • Program of interest

  • Awareness level of each school studied: nationally & by region

  • Schools prospects would consider

  • Drivers of the decision to apply

  • Schools that prospects would likely or definitely accept an offer

  • Drivers of the decision to accept

  • Top competitors: the schools where your applicants also apply

  • Your Best Practices & Priority Actions mapped

  • Strengths & weaknesses mapped side-by-side with 3 competitors you select + top threats & opportunities

  • Your performance in the recruitment conversion funnel at every gateway nationally & regionally: Awareness, Engagement, Discovery, Commitment, Registration

  • Your performance in the conversion funnel compared to your selected competitors, nationally & regionally

  • Key issues for serious consideration

  • 3 practical recommendations to improve your performance

     


55 Canadian universities, 475+ research projects
We must be doing something right!

CRi offers a range of research and consulting services to address many of the challenges in post-secondary education:

For more information about our services, contact Kirk Kelly or call 514-488-7987